Customer Feedback
It's important to collect and action customer feedback to maintain and improve customer service. To enable us to easily collect feedback, we often use the core customer feedback process. This is essentially three forms that the customer can fill in depending on which option they choose from an email we send:
Happy
The customer indicates they are happy with the service they received
Neutral
The customer indicates they are neither happy nor unhappy with the service they received
Negative
The customer indicates they are unhappy with the service they received